With the shift in consumer behavior as a result of the pandemic comes the need for small business to adapt to customers' changing wants and needs. Watch this video to hear how Patrick Smith anticipates this consumer shift and how businesses should respond.

With all of the changes the pandemic facilitated, one of the most notable was the shift in consumer behavior and the ways customers do their business. Patrick Smith, Head of Small Business Banking at Santander, covers some examples of the consumer behavior shift and the ways that businesses can adjust their business strategy to anticipate and accommodate these new demands.


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